Time and time again Srila Prabupada emphasized the importance of preaching Krishna consciousness in the schools and universities. The students, he said, are the "best prospects" to receive this philosophy. Not only because youth is the time for education, but students are considered to be "the intelligent class of men" and future leaders of society. If only a few could be affected then the impact could be very vast upon society in general.
"Please continue your program in the universities. They are the best places for propagation of our philosophy and the students are very eager for this crucial information. They are not aware of the futility of material education, which gives a paper degree only, because it is a common observation that the graduates are unable to find good employment and the students are becoming hippies, etc. So they are wanting something good and that best thing is Krishna consciousness.
—Srila Prabhupada Letter, January 10th, 1971
